Artist/Designer: Ettore Sottsass
b. 1917 Innsbruck, Austria - 2007 Milan, Italy
Title: Collectors Set: Indivia Plate and Drawing 1985
Medium: Plate: ceramic. Drawing: pencil, ink and collage on paper
Dimensions: Plate: 8.5" diameter x 1". Drawing: framed 19.25" x 19.25"
Manufacturer: Ceramic: Flavia for Memphis/Milano 1985. Made in Italy.
Details: Original presentation drawing in pencil and ink with notations on dimensions and one Indivia Plate. Proposal for ceramic collection for Bloomingdale's. This small plate was intended to coordinate with the larger Lettuce Plate also designed by Sottsass. The Indivia Plate was subsequently produced in a special production run of fewer than 100. Printed on bottom of plate; Memphis/Milano, Bloomingdale's, Made in Italy by FLAVIA, Designed by ETTORE SOTTSASS. This design is in production today labeled only Memphis/Milano and is currently produced by A. Sarri Ceramiche.
Notes from the Archive: In September 1985, Bloomingdale's in New York opened "Ecco L'Italia," a seven-week event that displayed Italy's classic and modern designs in everything from fashion to home furnishings. The New York Times called the enterprise "A Celebration Con Brio of Italian Creativity." The more than 1700 individuals who attended the festive, black-tie opening included famous designers from Italy and beyond, among them Ettore Sottsass, Barbara Radice, Aldo Cibic, Emilio Pucci, Michael Graves, and Massimo and Lella Vignelli. "Ecco La Casa" was the title of a series of model rooms that included a striking design by Memphis designer and member of Sottsass Associati Aldo Cibic, which was furnished with Memphis furnishings, wallpaper and rugs. Memphis ceramics were featured in the gift department and included production versions of the Indivia, Lettuce and Rucola plates, the Celery and Tomato trays, the Carrot and Cucumber vases and the Broccoli Bowl. This collectors set offers a unique opportunity to own the story of the creation of a Memphis product: both the one-of-a-kind proposal drawing and the subsequent limited-edtion ceramic.
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