Artist/Designer: Christoph Radl
b. 1955, Switzerland
Title: Memphis Milano Beach Towels (Set of Four) 1985
Dimensions: 58" x 32" each
Manufacturer: Hilasal. Made in Mexico
Details: Short run production of novelty beach towels produced by Bloomingdale's for their special Italian event. Condition is good to very good, some with minor manufacturing flaws and some with stronger colors than others. Extremely rare!
Notes from the Archive: In September 1985, Bloomingdale's in New York opened "Ecco L'Italia," a seven-week event that displayed Italy's classic and modern designs in everything from fashion to home furnishings. The New York Times called the enterprise "A Celebration Con Brio of Italian Creativity." The more than 1700 individuals who attended the festive, black-tie opening included famous designers from Italy and beyond, among them Ettore Sottsass, Barbara Radice, Aldo Cibic, Emilio Pucci, Michael Graves, and Massimo and Lella Vignelli. "Ecco La Casa" was the title of a series of model rooms that included a striking design by Memphis designer and member of Sottsass Associati Aldo Cibic, which was furnished with Memphis furnishings, wallpaper and rugs. The Memphis Milano Beach Towels were designed by Memphis's graphic designer, Christoph Radl. The towels were featured in a special display in the gift department that included the Carrot and Cucumber vases, Broccoli Bowl, Celery and Tomato trays, and a series of plates, for example, Rucola, Indivia, Lettuce.
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